YuQue is a Chinese community-based knowledge creation and sharing platform, currently serving 12 million users, 8000+ active organizations, and 1200+ non-profit educational institutions.
Slogan
Providing excellent documentation and knowledge base tools for every individual and team.
My Role：Senior Product Manager
As YuQue's Product Manager, I introduced the "Input-Process-Output" product development philosophy and led the creation of YuQue's mobile platform from scratch. My main responsibilities included:
Led product strategy and documentation for mobile platform
Managed cross-functional teams to ensure successful product delivery
Established design and testing standards
Drove user growth through strategic operations
Target User Positioning
The target users of YuQue's mobile platform, whom I call "knowledge prosumers," are both creators and consumers of knowledge. There is no clear distinction between these roles; instead, they represent different needs of the same user in various usage scenarios.
The knowledge creation and consumption path can be summarized as a closed loop of "input-organize-output-reinput." Each new round of input/output promotes a new cycle of information access, forming a virtuous circle.
Mobile Product Strategy
Focused on enabling high-quality content creation and spontaneous idea capture. The product development framework follows a three-phase approach:
"Input": Created a distraction-free environment for quick note-taking and original thoughts
"Process": Developed tools for organizing and filtering valuable information ● Phase
"Output": Built both public and private channels for content distribution, connecting information through user networks to promote knowledge sharing
Product Growth Metrics
Over 10,000 downloads on launch day
Reached 200,000 downloads within first week
Generated 90,000+ new platform users (3,000+ daily average) in the first month
Achieved 7.2M+ registered users across all platforms by April 2022
Key Challenge:
In Yuque product, users actually have two identities, facing two different scenarios, which often conflicts in the product's mental division, making the product design very challenging:
Two identities: Users are both individual creators and collaborators in enterprises/organizations.
Two scenarios: Users have the need for private creation, while also having the demand for public sharing and building influence.
Writing Dilemma：Private or Public
Writing for yourself = natural flow, honest thoughts
Writing for others = pressure to please, risk losing your voice
ID Conflicts in Date Permission：
eg. Comment as individual vs org member: affects what data you can see/edit;
Need to have flexible access control & easy identity switching.
Solutions:
Default to private setting：start every document as if writing for yourself. Be authentic first.
Allow users to customize the visibility of documents as the smallest unit.
Granular visibility settings for specific groups and completely separate the individual note-taking scenario and the enterprise-level collaboration scenario, with two independent entry points.
Design a public sharing plaza to support users actively sharing their chosen documents.
Key Insights：Content is meant to be discovered and retrieved, not just stored as raw data.
Regardless of the format—text, images, or videos—the value of content lies in its potential for future retrieval and sharing. Retrieval enhances memory and personal development, while sharing serves as social currency, building influence and connection. Thus, every type of information ultimately benefits from being structured, making it easy to search, reference, and circulate. The value of the existence of any content lies in staying continually accessible and making a lasting impact.
